I wrote this book so that I would remember lessons learned from coaching over forty years of football. The book talks about the importance of being demanding on players, but at the same time making sure their safety and success is above winning. The book goes into detail about the areas of building a successful football program. He discusses new coaches keeping the number of offensive plays within reason and running those plays with speed and deception. The book also features stories and philosophies of coaches who coach by doing the right thing. Coach Geigle's book is for football coaches who love the game and understand its impact on our youth today.