Visual Merchandising: Window Displays and In-store Experience (Paperback)

Visual Merchandising: Window Displays and In-store Experience By Tony Morgan Cover Image
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Description


Write well. Live well.

The practice of creative writing - being expressive, exploring ideas, crafting words, shaping stories - can deepen your appreciation of life and enhance your wellbeing.

With 100 inspiring prompts, insights and exercises specially devised by an award-winning author and creative writing teacher, discover how to write well - and thrive. This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world.

It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour.

Visual merchandising is presented through lavish color photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

About the Author


Tony Morgan is a former lecturer in Visual Merchandising at the London College of Fashion. He worked as Head of Visual Merchandising at Selfridges for 18 years, when he traveled the world examining their different store concepts. He is the author of Window Display: New Visual Merchandising.


Product Details
ISBN: 9781913947323
ISBN-10: 1913947327
Publisher: Laurence King Publishing
Publication Date: November 23rd, 2021
Pages: 224
Language: English