If you want to boost your sales, you have to focus your attention on communication. What kind of communication? All types of communication are important: spoken, written, verbal, visive or gestural.
A winning communication can make the difference between a sale or a missed sale.
It's necessary to understand the psychology of selling: the buyer is listening to you but he is also reflecting by himself about the utility of the potential purchase.
At this point, a successful seller will start an honest conversation to allow the buyer to freely express his concerns and direct winning negotiations or resolve the problem.
These are the most important qualities that a salesman should have:
This is just a glimpse... In this book, you will find all the answers you're looking for, to increase and expand your business.