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Providing useful strategies for becoming a freelance photographer and building a successful business, this in-depth manual offers a complete overview of the profession--from perfecting the art form to project management. Demonstrating important points for getting started--customer service, marketing, billing, and negotiating prices--this comprehensive guide also delves into important matters of law, taxes, permits, insurance, and copyrights. Paying special attention to the evolving role of technology in the creation, marketing, and sales of images, this reference provides invaluable advice on digital photo equipment, computers and software, and custom processing. Loaded with entirely new images, this revised edition details a variety of interests--such as advertising, entertainment, fashion, or travel--and presents step-by-step instructions for turning a passion for photography into an exciting, full-time career.
About the Author
Cliff Hollenbeck and Nancy Hollenbeck are one of the leading travel photography and film making teams. Together they own and operate Hot Shot Productions and Hollenbeck Photography--a flourishing film business and a still photography company. They are the coauthors of "Great Travel Photography," "Make-up Techniques for Photography," and "Portrait of Hawaii." They live in Seattle.