University adult programs are recruiting and retaining the fastest growing student segment in higher education. Yet, two of the biggest challenges faced by Christian colleges and universities today are declining enrollment and decreasing student retention rates. With adult learners, both on campus and online, as the fastest growing student market, schools need to adapt to accommodate this complex student population. The Power of Life Coaching: A Model for Academic Recruitment and Retention offers a how-to guide for faculty and administration of adult programs desiring to address these challenges while transforming the lives of students they lead and serve. Comparative research contrasting key missional alignment indicators at several universities determined that life coaching has the greatest transformational impact on the life of the student. In response, this academic coaching model was developed based on adult experiential learning, patterned after Christ's training of the disciples. This text is theologically and theoretically based, delivering a technique of coaching for student satisfaction, which will lead to increased retention rates. The Power of Life Coaching is a manual for assisting faculty members and teams to more fully embrace and live out their calling and faith. ""This book explains why when Dr. Clough offers a life coaching workshop for improving student recruitment and retention at an educational conference, the VPs and VIPs in admissions show up to attend. Clough is changing the game and makes it adult. Clough tells this tale in a clear and compelling style. Her book sets a new bar for student recruitment department training and practice. I will recommend this book repeatedly."" --Rodrick Durst, PhD, Author; Educational Practices Trainer; former Vice-President of Academic Services, Gateway Seminary ""This fine book fills a needed gap in higher education literature. It brings together the fields of coaching, higher education, and theology in a beautiful and practical way that will be inspiring and helpful to anyone seeking to meet the needs of adult students in all colleges and universities. While it is uniquely applicable to Christian institutions, educators at secular institutions will benefit from the concepts rooted in Christian values and supported with actionable steps."" --Nina J. Morel, Ed.D., Dean, College of Professional Studies, Lipscomb University ""I applaud the direction Dr. Clough has taken with this Biblically sound yet practical model of serving our students. This model truly will be transformational in the lives of students in the future."" --Toni Pauls, PhD, Vice President of Adult and Graduate Studies, Bethel College; President Emeritus, the Christian Adult Higher Education Association Holley S. Clough is an Adjunct Professor for The Kings University and Lipscomb University. She holds a PCC Certification from the International Coach Federation. Dr. Clough is a Board Member for World Team, Intl., Christian Adult Higher Education Association, and Mission Connexion. She coaches, teaches, and presents regularly to adult students, church organizations, seminaries, and adult education conference venues about life coaching and competency based experiential learning founded on theological principles.