The Superpromoter: The Power of Enthusiasm (Paperback)

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With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.

About the Author

RIJN VOGELAAR is CEO of Blauw Research. His academic background includes degrees in social psychology and psychological methodology from Amsterdam (University of Amsterdam) and Leeds. He has published in the Journal of Social Psychology and he has over 15 years of experience in market research and customer relations.

Product Details
ISBN: 9781349330171
ISBN-10: 1349330175
Publisher: Palgrave MacMillan
Publication Date: January 1st, 2011
Pages: 222
Language: English